What is Sama
South Asian Media Association
South Asian Media Association (SAMA) is a vibrant and inclusive media organization based in Surrey, British Columbia, Canada, dedicated to empowering and connecting South Asian media professionals across the globe.
Founded in one of Canada’s most diverse and culturally rich cities, SAMA serves as a hub for filmmakers, journalists, content creators, producers, artists, and storytellers of South Asian heritage. We aim to celebrate our cultural roots while promoting cross-cultural dialogue, innovation, and creative collaboration.
Our mission is to strengthen the voice and visibility of South Asian media talent in Canada and internationally. We support our members through networking opportunities, training programs, industry events, media partnerships, and collaborative projects that reflect the diversity and dynamism of South Asian communities.
Whether you’re an emerging creator or an established industry professional, SAMA provides a supportive space to grow, share, and thrive in today’s evolving media landscape.
SAMA is more than an association — it’s a movement to elevate South Asian stories, talent, and perspectives from Surrey to the world.
SAMA Times is the official digital publication of the South Asian Media Association (SAMA), proudly based in Surrey, British Columbia, Canada. Created to inform, inspire, and represent the South Asian diaspora, SAMA Times is your trusted source for news, culture, community voices, entertainment, and media insight.
In a world of fast-moving headlines, our goal is to deliver stories that matter — from local updates in Surrey and Greater Vancouver, to national and international coverage with a South Asian perspective. Whether it’s arts, film, business, politics, lifestyle, or social issues, SAMA Times shines a light on the stories often overlooked in mainstream media.
Driven by a diverse team of journalists, content creators, and media professionals, we are committed to journalistic integrity, inclusivity, and storytelling that reflects the heart and soul of our community.
SAMA Times: South Asian Voices. Local Roots. Global Reach.
